When I started out as an online marketing consultant, I didn’t have much of any skills or background in growing a business. But since I’ve started, I’ve obtained a number of different skills that have helped me improve my business. There’s something important to know about becoming a successful consultant…
As with many successful entrepreneurs, you probably weren’t born with the desire to be an internet marketing consultant. You may have always been a big fan of computers and other technological advancements. Or maybe you have a particular hobby and would love to share your passion with others by creating an online business. If so, you might want to consider becoming an online marketing consultant.
This post is from my friend Stephanie, who recently talked about how she works as an online marketing consultant on her blog. Stephanie has done this for a while now and does a great job soaking up information in the field and helping others do the same! I asked her to write, ’10 skills you need to become a successful online marketing consultant ‘so I could share her list with all of you.
Search engine optimization
Although I’m not much of a fan of SEO, it’s still one of the best ways to market a website or blog. Yes, there are a lot of spammers out there, making life difficult. The “black hat” community pulls tricks out of their bag of tricks that make money for them and send warnings to Google. But, search engine optimization can be very rewarding if you do it properly. If you’re looking to start an online marketing business, you need to consider if SEO is right for you.
Search Engine Optimization is a crucial skillset for any online marketing consultant. An online marketing consultant who doesn’t understand SEO doesn’t stand much of a chance. In fact, the Internet has become so competitive that without a sound SEO strategy, your brand or business will have a difficult time competing.
Paid advertising and marketing
Paid advertising and marketing can seem like a scary or risky investment when you’re just starting. Fear of wasting money on something that may not work is held by many people. With the recent changes to Google Adwords announcing their move from Cost-Per-Click (CPC) to Cost-Per-Impression (CPM) pricing, and the shakeup that this has caused for advertisers across the board, it’s a good time to re-evaluate paid advertising and decide if this is something that you want to invest in.
Many people think marketing and advertising are the same things, but that couldn’t be further from the truth. Marketing is developing a strategy for your business that involves promotion, social media, content development, networking and more. Advertising is generally what we call “Public Relations” — getting free coverage in the media and often customers listed in directories. We help clients with both, plus PPC (pay-per-click) advertising and targeted display ads.
Social media marketing
Social Media Marketing is not the new kid on the block. The age of digital marketing is upon us, and social media is the latest trend that isn’t going away. Social media is about sharing information with others. Typically over a network that can be accessed almost anywhere, there are computers or cell phones.
The number of social media channels and networks has reached a point where most people don’t know where to turn. Posts and images are shared across many different platforms — Facebook, Twitter, Google+, Instagram, Pinterest, Tumblr, LinkedIn, Flickr and Snapchat — it can be hard to keep up with everything. I’ve had the same problem over the years where a lot of my work was spread out across different social networks. It just became too much, and I ended up neglecting several areas of my online presence.
Everybody is talking about social media, but where are you getting your information from? If you’re like most people, you’re following the channels that seem to be the most popular and have probably even experimented with a few of the well-known brands. But if you really want to take your social media marketing skills to the next level, you’re going to need more than just what everybody else is talking about.
Content marketing has been around since the dawn of time. If you recall, when content marketing was created, it started with cave people chiselling on rocks, telling stories about the hunt for woolly mammoths and so on. Then the printing press made it easier to share information with a wider audience. Then the Internet came along, and entire websites were dedicated to cataloguing sites on specific topics.
Content marketing is becoming an increasingly important part of a companies marketing strategy. The US’s most effective B2B marketers spend 20 times more on content marketing than other marketers. However, hardly anyone understands how to execute a content marketing strategy effectively. This is why it’s essential that you have an effective content marketing strategy in place.
Do you want to generate more leads for your business? If so, you need sound email marketing skills.
We all need that extra push to get out of bed in the morning… So why shouldn’t your subscribers? The benefits of good email marketing are obvious, but actually doing it is a whole different story. We often hear friends and clients asking us how they can improve conversions from their email campaigns. Ever found yourself wanting to answer the question ‘Why didn’t someone buy something?’ or ‘Why would someone unsubscribe from my list?’ without ever having a clue about what their email strategy was like in the first place?
I was looking at my latest Google Analytics report when I noticed something. It turns out that email marketing can be a lot more effective than most people think. Email marketing is a great way to market your business and get your message across to a large audience for free. If you don’t use it already, then you’re missing out.
When I started my blog, I really didn’t know much about conversion optimization. My blog had sales pages that were converting at 2%. I was receiving a lot of traffic but couldn’t figure out what to do to get more sales. Luckily for me, some amazing experts in the field have written great books.
Conversion rate optimization (CRO), the focus of my blog, is a simple idea. It’s about increasing the percentage of visitors who take the specific action you want them to take. In most cases, increasing your conversion rate leads directly to increased profits for your business.